Rodolfo Basilio 1 Comment

When should you shake hands with your competitor?

Have you ever thought in merging your business with that of your competitor?   Perhaps you have.

In my opinion the only way to bring two competitors together is if the real synergy between the two companies participating in the merger creates value which is greater than what each individual company brings to the table on their own. A well planned merger needs to have the following two results: Increase company value (1 + 1 = 3) and reduce costs and expenses consequently increasing company profitability.

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