Growth ideas for fintech businesses in the UK

Thinking of ways to grow your fintech business? We’ve put together a few ideas that can help you grow sustainably.

Comparing the UK Fintech Landscape with Global Top Markets

While the UK fintech sector boasts vibrancy and innovation, it’s essential to understand how it stands in comparison to other leading global markets like the US, China, and Singapore.

The United States, with its expansive economy and a high degree of technological adoption, remains a front-runner in the fintech domain. The US’s regulatory environment, while stringent, is balanced with a high degree of support for innovation and investment. Major hubs like Silicon Valley and New York City drive fintech growth, attracting significant venture capital and talent.

China, on the other hand, offers a unique landscape driven by its massive user base and rapid adoption of digital financial services. Giants like Ant Financial and Tencent have revolutionised mobile payments, offering seamless integration of a myriad of financial services through super-apps. The regulatory framework in China is evolving, aiming to balance growth and risk management effectively.

Singapore stands out for its strategic location and forward-thinking regulatory environment, which fosters a thriving fintech ecosystem. The Monetary Authority of Singapore (MAS) actively supports fintech innovation through various initiatives, including sandbox environments and grants. Singapore’s role as a financial hub in Asia makes it an attractive destination for fintech companies looking to expand in the region.

In comparison, the UK’s fintech landscape is bolstered by a history of financial services expertise, robust regulatory frameworks, and a culture of innovation. Initiatives such as the FCA’s regulatory sandbox and open banking regulations have been pivotal in driving growth and fostering an environment where fintech companies can flourish. Additionally, London remains a premier global financial centre, offering unparalleled support infrastructure and access to international markets.

Understanding these global benchmarks helps you identify areas of improvement and leverage their unique strengths on the international stage.

The UK Fintech Landscape

The UK’s fintech sector is one of the most vibrant in the world. However, it comes with its own set of challenges. From navigating regulatory requirements to keeping up with technological advancements, fintech businesses must stay agile and innovative to thrive.

UK Fintechs in Numbers

To accurately assess the UK fintech business landscape, it is crucial to refer to credible sources and up-to-date statistics.

The UK’s fintech sector is a powerhouse, contributing significantly to the national economy. Here are some key figures to put things in perspective:

Fintech Investment Landscape

  • According to KPMG’s Pulse of Fintech report, total UK fintech investment dropped to $12.3 billion in 2023, down 34% from $18.7 billion in 2022 due to economic uncertainties.
  • Despite the decline, the UK remains a leading global fintech hub, attracting more funding than France, Germany, China, India, Brazil, and Canada combined.
  • The UK Taskforce on Innovation, Growth, and Regulatory Reform (TIGRR) reported that fintech contributes approximately £7 billion annually to the UK economy.

Key Fintech Verticals and Opportunities

  • Payments Technology (Paytech): The UK is at the forefront of payment innovations like digital commerce, cross-border payments, and mobile point-of-sale solutions.
    • The UK payments industry processed over £9.3 trillion in 2021, with fintech firms playing a major role in enabling digital payments and cross-border transactions .
    • The UK payments market is expected to grow at a CAGR of 11.2% from 2022 to 2028, driven by increasing adoption of mobile wallets, P2P transfers, and real-time payments infrastructure .
    • In 2022, the UK had over 1,200 paytech companies, accounting for around 15% of the global paytech market .
  • Wealthtech: Significant opportunities exist for robo-advisors, portfolio management tools, micro-investing platforms, social trading, and B2B software solutions transforming investment and asset management.
    • The UK wealthtech market was valued at £1.2 billion in 2022 and is projected to reach £3.8 billion by 2027, growing at a CAGR of 26% .
    • As of 2023, there are over 200 wealthtech firms operating in the UK, offering solutions like robo-advisors, micro-investing apps, portfolio analytics tools, and digital wealth platforms .
    • Robo-advisors in the UK managed around £19 billion in assets as of 2022, with the market expected to grow to £1.2 trillion by 2027 .
  • Lending Technology: Solutions that improve lending processes, personalize customer experiences for loans/mortgages, and drive growth in this sector.
    • The UK online lending market was valued at £7.8 billion in 2021 and is forecasted to reach £16.2 billion by 2026, growing at a CAGR of 15.7% .
    • In 2022, there were over 120 lending technology firms in the UK providing solutions for digital lending, credit decisioning, open banking, and embedded finance .
    • UK lending fintechs facilitated over £8.5 billion in loans and financing in 2021, with business lending accounting for 60% of the total volume.
  • Digital Banking: Around 25% of British adults have an account with a digital-only bank, and 66% plan to convert fully to digital banking.
  • Distributed Ledger Tech (DLT) and Digital Currencies: The DLT market for financial services is expected to reach £16.7 billion globally by 2026, with cryptocurrencies, NFTs, and alternative asset trading platforms dominating.

Regulatory Environment

  • The UK has implemented regulatory changes post-Brexit, including the end of EU passporting rights, navigating GDPR and UK GDPR, a Regulatory Innovation Sandbox to test new products, and the Financial Services Bill introducing prudential regimes and regulatory forums.
  • The Financial Conduct Authority (FCA) and Prudential Regulation Authority (PRA) work to create an innovation-friendly business environment for fintechs in the UK.
  • The UK has entered fintech bridge agreements with Singapore, South Korea, China, Hong Kong, and Australia to reduce barriers to international expansion.

Emerging Trends and Technologies

  • Artificial Intelligence (AI) and data analytics are driving fintech growth, enabling data intelligence solutions, predictive analytics, risk assessment, and personalization.
    • The global AI in fintech market is expected to reach a revenue of USD 70.1 billion by 2033, growing at a CAGR of 17.0% from 2024 to 2033.
    • AI solutions, including robotic process automation (RPA), machine learning algorithms, natural language processing tools, and predictive analytics, are expected to hold a 78.1% market share in 2024.
    • Business analytics and reporting, driven by AI, are projected to account for 34.1% of the AI in fintech market size in 2024.
  • Real-time payments, cross-border transactions, and shifts in consumer behavior are reshaping financial services delivery and marketing.
    • The UK payments industry processed over £9.3 trillion in 2021, with fintech firms playing a major role in enabling digital payments and cross-border transactions.
    • The UK payments market is expected to grow at a CAGR of 11.2% from 2022 to 2028, driven by increasing adoption of mobile wallets, P2P transfers, and real-time payments infrastructure.
  • Emerging technologies like quantum computing, augmented/virtual reality, voice interfaces, and gamification are enhancing customer experiences and financial literacy.
  • Partnerships and collaborations between fintechs and traditional banks/financial institutions are becoming more prevalent.

Common Hurdles in the Payment Institution Business

Navigating FCA Regulations

One of the biggest challenges for fintech businesses in the UK is complying with FCA regulations. These regulations are designed to ensure the stability of the financial system but can be complex and time-consuming to adhere to.

Overcoming FCA Regulatory Challenges

The best advice to overcome the challenges posed by FCA regulations is to adopt a proactive and informed approach. Here are some best practices that can empower your organisation to overcome regulatory challenges:

  1. Continuous Education and Training:
  • Regularly update your compliance team on the latest regulatory developments and FCA guidelines.
  • Invest in specialised training programmes to ensure your staff are well-versed in the nuances of financial regulations.
  1. Leverage Technology Solutions:
  • Employ RegTech solutions to automate compliance processes, monitor transactions, and maintain comprehensive records.
  • Utilise analytical tools to pre-emptively identify and mitigate potential compliance issues.
  1. Expert Consultation and Legal Advice:
  • Engage with consultants and legal experts who specialise in fintech regulations. Their insights can provide tailored advice and help you navigate complex legal landscapes.
  • Periodically review your compliance strategies with these experts to stay aligned with regulatory changes.
  1. Foster Open Communication with the FCA:
  • Maintain an open line of communication with the FCA to seek guidance and clarify doubts. This proactive engagement can lead to valuable insights and smoother compliance.
  • Participate in FCA’s Regulatory Innovation Sandbox to test new products within a controlled and compliant environment.
  1. Build a Compliance-Focused Culture:
  • Embed a culture of compliance within your organisation, where each team member understands the importance of adhering to regulatory standards.
  • Regularly conduct internal audits and compliance checks to reinforce the significance of regulatory adherence.

Leveraging Technology for Growth

Embracing Innovative Technologies for Competitive Advantage

Keeping pace with technological advancements is paramount for any business owner who wants to stay competitive. In the fintech world, some key tech that you can leverage to stay ahead are blockchain, AI, and machine learning.

Leveraging AI and Machine Learning for Efficiency

AI and machine learning are revolutionizing fintech by automating processes and enhancing efficiency. For instance, chatbots powered by AI can handle customer service inquiries 24/7, reducing response times and improving customer satisfaction.

Machine learning algorithms can detect fraudulent transactions in real time, safeguarding your business and customers. By analyzing customer data, these technologies offer actionable insights, enabling data-driven decision-making.

Implementing Blockchain for Enhanced Security

Blockchain technology is transforming the way transactions are conducted, offering unparalleled security and transparency. For example, payment platforms like Ripple use blockchain to facilitate faster and more secure international money transfers. By integrating blockchain, your business can ensure secure, immutable transactions, boosting trust and reliability.

Actionable Steps:

  1. Invest in AI and Machine Learning Tools: Enhance customer service and fraud detection by implementing AI chatbots and machine learning models.
  2. Explore Blockchain Solutions: Incorporate blockchain technology for secure and transparent transactions, particularly if you operate in payment or money transfer sectors.
  3. Stay Informed and Adapt: Regularly update your knowledge on emerging technologies and be prepared to integrate them into your business strategy.

Building a Customer-Centric Approach

Understanding Customer Needs

Growing your fintech business starts with understanding your customers. For example, Amazon uses customer reviews and feedback to refine their services. Utilize tools like SurveyMonkey for surveys and UserTesting for focus groups to gather data on customer preferences.

Personalized Customer Experiences

Providing personalized services can differentiate your business. Netflix uses data analytics to recommend shows tailored to individual users. Implement customer relationship management (CRM) tools like Salesforce to analyze customer data and tailor your offerings. According to a McKinsey report, personalized experiences can increase revenue by 5-15%.

Building Trust with Transparency

Transparency is crucial for building trust. Zappos clearly communicates its return policies, which boosts customer confidence. Be transparent about fees, processes, and risks. Tools like Trustpilot can help showcase honest customer reviews. A study by Label Insight found that 94% of consumers are likely to be loyal to a brand that offers complete transparency.

Effective Marketing Strategies

Leveraging Social Media

Utilize social media to reach your target audience effectively. Platforms like LinkedIn, Twitter, and Facebook can be used to share content and engage with your audience. For example, HubSpot saw a 67% increase in leads after implementing a consistent social media strategy.

Content Marketing

Deploy content marketing to attract and retain customers. Share informative articles, whitepapers, and case studies that highlight how you add value to your clients, and how you are different from your competitors. A study by Demand Metric showed that content marketing generates three times more leads than traditional marketing while costing 62% less.

Influencer Partnerships

Collaborate with industry influencers to expand your reach. Identify influencers who align with your brand values and have a substantial following in the fintech community. For instance, PayPal’s partnership with financial influencer Graham Stephan resulted in a 35% increase in app downloads.

Financial Management for Sustainable Growth

Efficient Resource Allocation

Efficiently allocating resources is key to sustainable growth. Think about investing in technologies and services that offer the best return on investment. For example, a fintech startup might invest in robust cybersecurity measures to protect customer data, which in turn builds trust and attracts more users. Some tips on how you can implement these strategies effectively:

  1. Develop a Clear Financial Plan:
  • Outline your short-term and long-term financial goals, and create a detailed plan to achieve them.
  • Regularly review and adjust your financial plan to align with business growth and market changes.
  1. Monitor Cash Flow:
  • Implement cash flow management tools to keep track of income and expenditures.
  • Forecast your cash flow to anticipate and mitigate potential shortfalls or surpluses.
  1. Adopt a Rigorous Budgeting Process:
  • Set realistic budgets for each department, ensuring all financial activities align with your overarching business strategy.
  • Encourage department heads to adhere strictly to their budgets and monitor expenditures closely.
  1. Optimize Financial Operations with Technology:
  • Incorporate financial management software like QuickBooks or Xero to automate invoicing, payroll, and expense tracking.
  • Utilize analytics tools to gain insights into financial performance and identify areas for improvement.
  1. Engage in Regular Financial Audits:
  • Conduct quarterly or annual audits to ensure compliance with financial regulations and internal policies.
  • Use audit findings to inform future financial strategies and address any lapses in financial controls.


  1. Invest in Financial Training:
  • Provide ongoing financial training for your finance team to keep them updated on industry best practices and emerging financial technologies.
  • Empower all employees with basic financial literacy to promote a culture of fiscal responsibility.

Cost Management

Keeping costs under control is vital for maintaining profitability. Regularly review your expenses and find areas to cut costs without sacrificing quality. For instance, switching to cloud-based services can reduce IT costs while maintaining performance. Begin by setting clear goals and ensuring that all team members understand the targets and their roles in achieving them.

  1. Start Small, Scale Gradually:
  • Before rolling out new initiatives company-wide, pilot them on a smaller scale. This allows you to test and refine strategies based on real-world feedback.
  • Use insights gained from these pilots to guide broader implementation, ensuring that any issues are addressed before full-scale deployment.
  1. Foster a Collaborative Environment:
  • Encourage open communication and collaboration across departments. This ensures that everyone is aligned and working towards common goals.
  • Regularly hold cross-functional meetings to discuss progress, share insights, and address any challenges that arise.
  1. Leverage Data and Analytics:
  • Utilize data analytics to monitor the performance of implemented strategies. Tools like Google Analytics, Power BI, and Tableau can provide valuable insights into customer behaviour, financial performance, and operational efficiency.
  • Use this data to make informed decisions and continuously refine your approach for optimal results.
  1. Invest in Training and Development:
  • Ensure that your team has the necessary skills and knowledge to execute these strategies effectively. Invest in training programs and continuous learning opportunities to keep your team updated on industry best practices.
  • Provide leadership training to foster a culture of innovation and empowerment within your organisation.
  1. Maintain Flexibility and Adaptability:
  • Stay agile and be ready to adapt your strategies as market conditions and customer preferences evolve. Conduct regular reviews to assess the effectiveness of your initiatives and make necessary adjustments.
  • Encourage a mindset of continuous improvement within your team, where learning from failures is as valued as celebrating successes.
  1. Measure Success and Iterate:
  • Establish key performance indicators (KPIs) to measure the success of your strategies. Regularly track these metrics to gauge progress and identify areas for improvement.
  • Use feedback from customers, employees, and other stakeholders to iteratively refine your strategies. Constant iteration will help you stay ahead of the competition and continuously enhance your fintech business’s performance.

Securing Funding

Securing funding is crucial for growing your fintech business. Explore various options like venture capital, crowdfunding, or even government grants. For example, a startup might pitch its innovative payment solution to venture capitalists to secure the funds needed for expansion. Choose the funding route that aligns best with your business goals and growth stage.

Building a Strong Team

Hiring the Right Talent

Your team is your most valuable asset. Just look at Google – they invest heavily in hiring talented individuals with diverse skills, leading to innovative products like Google Maps and Google Assistant. Apple, too, prioritizes hiring top talent, resulting in groundbreaking technologies and a loyal customer base. By investing in skilled, diverse team members, you set your business up for success. So, be proactive: hire the best, cultivate diverse perspectives, and watch your business thrive.

  1. Invest in Talent: Like Google, invest heavily in hiring talented individuals with diverse skills.
  2. Prioritize Diversity: Diverse perspectives lead to innovative products and solutions.
  3. Promote Continuous Learning: Encourage your team to learn and grow continually.
  4. Foster a Positive Culture: Create an environment where employees feel valued and engaged.
  5. Leverage Strengths: Identify and utilize the unique strengths of each team member.
  6. Encourage Collaboration: Foster teamwork and open communication within your team.
  7. Recognize and Reward: Acknowledge hard work and achievements to boost morale and retention.
  8. Provide Opportunities for Growth: Offer career advancement opportunities to retain top talent.

Employee Training and Development

Continuous training and development are crucial for keeping your team up-to-date with the latest industry trends and technologies. Offer regular training sessions and encourage your employees to pursue professional development opportunities.

Tools that can be used for this:

  • Learning Management Systems (LMS) like Moodle, TalentLMS, or Blackboard
  • Online course platforms like Coursera, Udemy, or LinkedIn Learning
  • Webinars and virtual workshops via Zoom or Microsoft Teams
  • In-house training software like Lessonly or Trainual
  • Professional certifications through organizations like PMI, CompTIA, or SHRM

Fostering a Positive Work Culture

A positive work culture can significantly impact your business’s success. Foster a culture of collaboration, innovation, and mutual respect to keep your team motivated and engaged.

  1. Open Communication: Encourage transparent and open communication within your team. Use tools like Slack or Microsoft Teams to facilitate daily interactions.
  2. Team Building Activities: Organize regular team-building exercises to strengthen relationships. Resources like TeamBonding or The Go Game can provide creative ideas.
  3. Professional Development: Invest in your team’s growth through training and development programs. Platforms such as LinkedIn Learning and Coursera offer a wide range of courses.
  4. Recognition and Rewards: Acknowledge and reward your team’s hard work. Consider implementing systems like Bonusly or Kudos to streamline this process.
  5. Flexible Work Environment: Provide flexibility in work hours and locations. Tools like Trello for project management and Zoom for virtual meetings can help maintain productivity.

Expanding Your Market Reach

Identifying New Markets

To grow your fintech business, it’s essential to identify and tap into new markets. Conduct thorough market research to identify potential opportunities for expansion.

To conduct a market viability study for your fintech business, follow these steps:

  1. Identify and tap into new markets.
  2. Conduct thorough market research to pinpoint potential opportunities for expansion.
  3. Utilize tools like Google Analytics, Statista, and Fintech Futures.
  4. Consider resources such as CB Insights and Crunchbase for market data and industry trends.

Adapting to Local Regulations

When expanding into new markets, it’s crucial to understand and comply with local regulations. Hire local experts to help you navigate the regulatory landscape.

Building Local Partnerships

Building local partnerships can help you establish a foothold in new markets. Look for reputable local businesses and organisations to collaborate with.

Measuring Success

Setting Key Performance Indicators (KPIs)

Setting KPIs is essential for measuring your business’s success. Identify the most important metrics for your business and track them regularly. Here’s how:

  1. Identify Objectives: Define clear business objectives.
  2. Choose Relevant Metrics: Select metrics that align with your objectives.
  3. Set Targets: Establish realistic and achievable targets.
  4. Monitor Regularly: Track your KPIs consistently.
  5. Adjust as Needed: Be prepared to adjust your KPIs based on performance and changing business needs.

Regularly Reviewing Performance

Regularly review your business’s performance to identify areas for improvement. Use data analytics to gain insights into your business’s strengths and weaknesses.

Adjusting Strategies

Be prepared to adjust your strategies based on your performance reviews. Stay agile and be willing to make changes to achieve your business goals.

Building a Community

Engaging with Your Community

Building a community can help you create a loyal customer base. Engage with your community through social media, events, and exclusive offers.

Offering Exclusive Benefits

Offering exclusive benefits to your community members can help you build loyalty. Consider offering discounts, early access to new products, and special events for your community members.

Encouraging User-Generated Content

Encourage your community members to share their experiences with your products. User-generated content can be a powerful tool for building trust and attracting new customers.


Growing a fintech business in the UK can be challenging, but with the right strategies, it’s entirely achievable. By navigating regulatory challenges, leveraging technology, building a customer-centric approach, and implementing effective marketing strategies, you can set your business up for sustainable growth. Remember, the key to success is staying agile and continuously adapting to the changing landscape.

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About the Author

Rodolfo Basilio has over 12 years of fintech expertise in the UK, and leads Vertice Fintech at the forefront of the fintech consultancy sector.

Entrepreneur and investor, Rodolfo is a senior accountant, business consultant and founder of Vertice Services. He also founded Angra in 2015 and exited in 2022, and co-founded Remitec in 2018 and exited in 2022.


From the very first steps all the way through day-to-day management and growth, we will make your journey in the fintech industry smooth, jargon-free and straight forward. Get in touch with us 020 7328 8338 or email Rodolfo Basilio directly at: [email protected]


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