When considering UK trademark registration it is important to understand that the concept of trademark protection extends to the provision of services as well as goods and brand names.
A trademark is a sign or text capable of being represented graphically and which distinguishes goods or services of one undertaking from those of another undertaking. A trademark may consist of words, designs, logos or combinations of letters and/or numerals. It is also important to realise that some words or phrases would not be considered suitable for registration as trademarks, if they are entirely descriptive of goods or services.
WHY REGISTER A TRADEMARK?
In today’s competitive and global market place, protecting your business identity has become one of the most important steps you can take.
As a consequence it is now much easier for a competitor to take advantage of your hard-earned reputation. If you need to create a brand name or conduct expensive marketing campaigns and advertising, it is often wise to protect your identity with a UK registered trademark.
If you do not register a trademark it is easier for competitors to use a brand name or business logo similar to your own, meaning that they can reap the benefits of your hard work. However the problem is not only caused by those actively seeking to steal copyright. If you do not possess a trademark, infringement may occur innocently. Whilst you or your company has the natural right to copyright in law, legal action to prevent such an infringement – known as “passing off” – can be expensive and time consuming.
Please contact us on 0207 328 8338 for a friendly and informal discussion of your requirements.